Process Post #10 |
As told by Henry Jenkins, “transmedia storytelling is a process. Elements of a fiction get dispersed across multiple media for the purpose of creating a coordinated entertainment experience.” It represents a process where integral elements of fiction get dispersed systematically across multiple channels for the purpose of creating a unified entertainment experience. Usually, each medium makes its own unique contribution to the storyline. There is no single source of text where one can turn to gain all the information needed. We’ve all heard of pokemon and chances are, you’ve probably grown up with it if you were a child in the 1990’s – 2000’s. Pokemon is a prime example of transmedia storytelling. A media conglomerate has the incentive to spread its brand and expand its franchise across as many different media platforms as possible. You watched it on TV, played the trading cards, toys and gadgets, the mediums are endless. Pokemon is very versatile as to how far their content is dispersed, but it also provides a set of rules and goals. Most often, transmedia stories are based not on the individual characters or specific plots but rather on the complex and fictional worlds they can sustain it. We could see this through many different examples, like when action figures are released and it encourages children to construct their own stories about the fictional characters, and role play games which immerse us into the world of fiction. Transmedia storytelling may also expand their marketing by creating different entry points for different audience segments, for example, attracting them to different mediums, like newer electronic gadgets to reach the younger era. Since transmedia storytelling requires a high level of coordination across all the different media sectors, it works best when there is the same artist who shapes the story across all of the media. It is the ideal aesthetic form for an era of collective intelligence. It expands what can be known about a particular fictional world, but it ensures that no consumer knows everything, like how in Pokemon you hunt hundreds of different specifies but you do not know how many are actually there.
Incorporating transmedia storytelling can be quite challenging, due to the high degree of coordination needed to make sure the story makes sense. Some are easier than others, depending on the amount of content and story they provide.
Pokemon as Trancsending Media.