Process Post #8 |

Remixing is a “piece of media which has been altered from its original state by adding, removing, and/or changing pieces of the item”. The remix culture is where creativity, collaboration, and technology intersect and has become a global phenomenon. Some of the most famous pieces of some remix are of Shepard Fairey’s famous poster of Barack Obama. But sometimes, it can be taken negatively. Fairey worked outside the traditional campaign by creating a “meme” for which he was actually sued for, that would be shared and spread on social media. Content like this is growing, because of its ease in distribution and coverage. This wouldn’t have been as possible with print publishing for many reasons and that’s why much local news is transitioning to the web. Where they are able to produce things in real time and be more accessible. But with content being so accessible brings us to the topic – copyright. Are remixes actually legal? What is copyright? How do we copyright our work? How do we make sure what we’re remixing is allowed? Some see remixing as a way to expand how we think of the original content, with the added benefit of drawing on associations to enrich a message or point of view. But not everyone views it this way. Take, for example, Shepard Fairey’s famous poster of Barack Obama. Shepard used ideas that were “outside the traditional campaign by creating a “meme”, that could be spread and shared on social media was a revelation,” and Shepard even got sued for it. His piece got remixed in a million more ways. But before, things like this were not spread around so easily. It is much easier now because print newspaper is being replaced by digital needs. Making print news outlets survive is harder these days where technology offers quicker, faster and more efficient delivery of news. But that is how many articles and images get published and read elsewhere than the actual news outlet, which can be troublesome but they freedom of the internet can also mean bringing forth content that otherwise might not have been heard.

Vauhini Vara. 2015. “Survival Strategies for Local Journalism.”

Madrigal, Alexis. 2018. “What Sorry to Bother You Gets Right About Memes. They are powerful but politically meaningless.”

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